Search Engine Advertising
The purpose of the Search Engine Advertisement is to place the advertisements on the web pages which show the results of the queries of the search engine. The ability to easily access to such advertisements while entering correct keywords have attracted the utmost advertisers.
What is search engine advertising?
Search engine advertising (also known as search advertising, Internet search advertising, or online search advertising) allows you to directly display your paid ads among the search results on various search engines, like Google, Bing, and Yahoo:in the following image Shows relevant result on Search
Advertisers who utilize search advertising show their ads to users who are actively searching for specific keywords, and they pay a fee every time their ad is clicked. This type of PPC advertising is especially effective because people who conduct searches tend to reveal a lot about their intent with their search query.
How does search engine advertising work?
Search engine advertising operates using an auction-based system, in which advertisers bid on certain keywords relevant to their product or service. It should be mentioned, however, that bids and clicks are different.
Keyword selection determines which searches display your ads, so without in-depth keyword research to identify the most appropriate terms, you could potentially miss your target audience. Choosing the right keywords (ones with high volume and low competition) can also make your ad rank higher and cost less.
While a competitive CPC bid and highly-targeted keywords are important, your Quality Score also plays a significant role in your SERP ranking: