E-commerce marketing is continuously driving the successive sale of an online company by creating awareness regarding its particular goods and services, Furthermore, it also helps and supports the company to deliver everything to its target customers. The presence of the huge channels are wide in demand so as to expand the online business and one of them is the Pay Per Click (PPC) campaign which helps to drive the end users with an intention to buy or purchase.
After SEO, here come another channel such as the display advertisements and affiliate marketing where the display marketing refers to the designing and creation of ads on the strategic place and the visit of the target audience is very frequent and high. It also increases the company’s goods and services visibility and also helps the client to sell them to the right audience. On the other hand, the affiliate marketing is the referrals from other websites which are related to the industry or content based, reviews, testimonials and comparisons. E-mail marketing is also used in the domain where every information is sent to the people with complete product description and coming campaigns as well.